![]() ![]() Roblox was the most popular mobile game in the US last year, with users averaging 100 minutes play per day. It operates using a standard free to play model, with in app purchasing options, and developers on Roblox take 30% of any proceeds. ![]() If you’re not familiar with Roblox, it’s one of a newish breed of gaming platforms where players create, share, collaborate and play user generated games, in a similar fashion to Minecraft, Fortnite and our own platform Crey. And, when you consider that the entire global games industry’s revenues were estimated at $160 billion last year (Newzoo: December 2020), you start to understand why Roblox’s public listing has raised so much interest and so many questions, starting with why there’s such phenomenal interest in a ‘game’, why it’s worth so much and what all this says – and means – for the games industry? Interestingly, this is significantly more than Epic Games is worth (owner of Fortnite), which according to CNBC was a mere $17.5 billion in August 2020. Last week, Roblox went public with a direct listing (DLO) and impressed investors so much it reached a first day valuation of $38.3 billion. ![]()
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